April 1, 2013

BMW Announces P.R.A.M.

BMW announced a new product called the P.R.A.M. in a newspaper advert on The Daily Telegraph. Here's what was written on the ad:

"With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile.)

Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our Efficient Dynamics technology. With two or four-wheel-drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard.

For those who are ‘too posh to push’ this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine). To find out more or book a test drive, contact our Head of Postnatal Innovation at [email protected] or ring 0800 093 6161" 
It looks like a great product, I can't want to unbox this! I believe Top Gear will have a rather interesting review on this vehicle, and maybe a competition to see who of the three judges can make the best Postnatal Royal Auto Mobile.  If anyone else wants this, just remember to contact Joe King because I know I will!

Happy April Fools' from BMW!

Source: FOX23